About

My name is Chris Lorensson. I started Lorensson&Co. in 2006 as a multi-disciplinary consultancy and agency specialising in graphic design, product development, interface design and branding.

I’m currently working with Ascentric on something very exciting.

Philosophy

Every innovation starts with an idea. Refining the idea requires its destruction and rebirth several times before core innovation can be achieved. Death, rebirth, testing, and design. This flow of development proves the interaction and usability, resulting in core innovation in both digital and physical spaces.

The process itself is the key factor to the performance of the final product. It is this process in which my strength finds its home. The human is always the measuring stick. Put simply, I find out how to make things work as they should, without compromise.

Clients

I have developed and designed projects for BBC Bristol, Coca-Cola, Wickes, Betfair, Rugby Football Union, St. Jude Medical, cxpartners, Flourish Direct Marketing, Bristol Festival of Literature, eBay, Cadillac, Toyo Tires, Cogent Systems, lastminute.com, Hautlab Music Group, California Charter Academy and Irvine Biomedical.

Sectors include UXD, automotive aftermarket, medical, music, fashion, broadcast and B2C.

Projects

Lorensson&Co. launched Alleycats.co in 2009, a free online fixed-gear cycling directory. In 2005 I launched the international writer’s collaborative Upptäcka Network, followed by Upptäcka Press in 2010.

My background

I’m a natural problem-solver with a solid background in design.

I’ve directed international arts collaborations, published books, been the Creative Director for Hautlab Music Group, The DuBois Agency and cxpartners. Full time, I currently run Lorensson&Co., Alleycats.co and Upptäcka Press.

Writing

I’m writing a book on living efficiently and responsibly in the inner-city called ‘Tricks of Postmodern Urbanism’. I’m also writing a book called ‘Mirror’ which is about individuality & identity in faith-based communities. Lastly, I’m about to release my completed 10-year poetry anthology, ‘Slurp, Gulp and start on Sounds‘.